Formation of communicative competence of future merchandisers in the process of learning disciplines of professional directin
Abstract
The theoretical questions and peculiarities of formation of communicative competence of future merchandisers in the process of learning disciplines of professional directing at the higher educational establishment are researched. The formation of communicative competence of future merchandisers researchers involves mastering the skills of informed communication within the limits of scientific research, organizational-managerial, production-technological and professional branches, and taking this peculiarities will contribute to the effective formation of the communicative competence of the future merchandiser is proved in it. It is determined: for the effective execution of professional activity of merchandisers should have not only integrated professional knowledge and be able to use them, and also have a thorough knowledge of the humanitarian cycle, but the person at the same time is the subject and the object of the inextricably linked communication management process. On the specific peculiarities of formation of the communicative competence of merchandisers is adviced, and the relationship between humanitarian and professional disciplines is identified. Professional qualities, such as mobility, sociability and business of future merchandisers, are extremely related to his professional success, which is manifested in many indicators, namely: professional competence, constant professional and personal growth.
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