Election techniques in Ukraine: how to choose a voter

  • Volodymyr Vakulych Doctor of Political Sciences, Professor, Head of the Department of Politics of the State Higher Educational Institution «Pereiaslav-Khmelnytskyі Hryhoriі Skovoroda State Pedagogical University»
Keywords: electoral technologies, dictators, Ukraine, Russia, EU.


For a modern political leader, creating his own image is a priority task without which the victory in the electoral race can not be won. Technologies and mechanisms of image formation are diverse including image legend, appearance, language, nonverbal characteristics, actions and performances. The Ukrainian electoral technology market is increasingly filled by new ways of influencing the electorate, as well as by the relevant electoral campaign specialists. Actually, the whole world-known arsenal of technological methods of power struggle is used. If electoral technologies in general provide the most complete picture of an elective person, the electorate guides the informed choice, then Uraine has become a successful platform for the use of black PR technology.

The article reveals some varieties of modern electoral technologies that are used in Ukraine. Particular emphasis is placed on the work of Paul Manaforth, who secured the path to the presidency of Viktor Yanukovych. It is concluded that applied political science, which explores and predicts specific political events, enables political actors to use their technology to achieve their goals. Another question is whether the benefits of this society in the countries that are in the process of becoming and do not have sufficient opportunities to create a counteraction to politicians who usurp power.

Manipulative technologies are especially effective in countries where the state's design is weak, and policy-makers mercilessly rob it. These include Ukraine. Many years after the Second Orange 

Revolution showed that the Verkhovna Rada did not do much, so that Manaforte's technologies did not bring to power another dictator, and society remained helpless to counteract it in a civilized way.

The source base for modern electoral technology is large. It is generally of a general nature - from the formation of election commissions to the deployment of advertising, work with the electoral environment, etc. At the same time, the "secrets", especially the work of the very political technologist, in our case, Manaforth, are almost not disclosed. About his activity in Ukraine analyzed information from testimonies of political scientists Taras Chornovil, Anna Herman, Mikhail Pogrebinsky, head of the election headquarters of the Party of Regions Borys Kolesnikov.


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How to Cite
Vakulych, V. (2018). Election techniques in Ukraine: how to choose a voter. HUMANITARIUM, 40(3), 18-28. Retrieved from https://humanitarium.com.ua/index.php/hum/article/view/435