Means of information and psychological manipulation in modern electoral technologies in Ukraine
The article is devoted to the study of the manipulative technologies use peculiarities in election campaigns. The purpose of the article is to analyze methods of psychological influence and neuro-linguistic programming by means of political language, which are used to guide electoral behavior.
The development and improvement of mechanisms for managing people's behavior has both theoretical and applied aspects. Unlike non-democratic regimes, which are characterized by administrative methods of political control, under the conditions of liberal democracy, the basis of which is the individual's right to choose, other mechanisms are formed – technologies of indirect or covert influence, consciousness manipulation and behavior management. Recent technologies of indirect management in politics – technology of neuro-linguistic programming and non-directing hypnosis – appeal to the deep layers of the unconscious, penetrate into the psychic sphere, bypassing the individual consciousness and entering directly into the sphere of general consciousness. As a result, both individual individuals and social groups become easily manageable.
The most common means of implementing technology suggestions are specially organized verbal psycholinguistic constructions. The techniques of psycholinguistic influence in the political sphere can be used as an instrument of realization of positive intentions, and as a powerful means of manipulative influence with negative intentions: the suggestion of certain thoughts, ideas and images for the purpose of total demoralization; adjustment of thinking at the subconscious level; formation and invisible imposition of artificial motives of decision-making and providing the necessary manipulator of the behavior of the object of influence, etc. Destructive, irrational technologies, first of all those that are legal in form, and often immoral in content, appeal to emotions, and not to the mind of the electorate became popular in Ukraine due to the lack of a clear legal framework for the rules of election campaign conduction. However, in our opinion, it is still not necessary to overestimate the potential of technologies of psycholinguistic and neuro-linguistic manipulation of electoral behavior and public consciousness.
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