Ethical aspect of creative and innovative development of post-industrial society
nal ethics as sociocultural consequence of high paces of creative and innovative development. Highlighted that the main feature characteristic for creative and innovative activity is extremely high races of its development that significantly exceed the speed of growth of all other indicators of sociopsychological
evolution. To find out sociocultural consequences of such fast growth was examined two its aspects: temporal (creation of information wealth that has modern society during the life of the current generation) and spatial (different speeds of dynamic processes in different regions and cultures, i.e. information irregularity). Indicated that very fast temporal changes primarily strikes on the basis of traditional ethics
prevailing in society. Considered two basic ethical requirements that society could «perfectly match»:
from the side of society desired positive social activities assessment carried out by the previous generations; from individual side desired status growth, related to the age. In particular, the first of these requirements, due to the high rate of information growth loses its basics, causing inharmonious intergeneration relationships. Accordingly, proposed the recommendation: to implement – by means of social and cultural policy – the impact on social and psychological scope in terms of harmonization of intergeneration relations. Highlighted ethical consequence of the spatial aspect of fast growth creativity: «information theft», the possibility of non- compensation information borrowing by one culture the creative achievements of other culture. Proposed the way out of this «ethic impasse»: recognition by «acceptors» of the borrowing fact with gratitude for the achievements.